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Automation ROI Calculator

Calculate the return on investment of automating a manual business process. See payback period, annual savings, and 3-year ROI in seconds.

Automation ROI Calculator

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About this tool

How this estimate works

Automation ROI is calculated by comparing what you currently spend (labour + error cost) against what you will save (recovered time + fewer errors) minus the ongoing technology cost. This calculator models the most common case: a manual, repeatable process done by multiple staff members, where errors generate rework, refunds, or remediation costs.

How to set your hourly cost

The "hourly cost" figure should include salary, employer NI/pension, benefits, and overhead (desk, equipment, management time). A simple rule of thumb: take annual salary, multiply by 1.3 for total employment cost, then divide by 1,760 (annual working hours). A £35,000/year employee costs approximately £26/hour in salary alone — about £34/hour with overhead. Use £30–£45/hour for most office roles, £50–£80/hour for specialist technical staff.

The 90% labour saving assumption

This calculator assumes 90% of the time currently spent on the process is recoverable. It does not assume 100% because automated systems still require monitoring, exception handling, and occasional manual intervention. For highly structured, rules-based processes (data entry, report generation, invoice matching) 90–95% recovery is realistic. For processes with frequent exceptions, model 60–75%.

Beyond direct savings, automation typically improves quality (consistent output, no fatigue errors), speed (hours or days reduced to seconds or minutes), and staff morale (repetitive data-entry work is a common attrition driver). These benefits do not appear in this model but should be included in a full business case.

FAQ

Frequently asked questions

What types of business process are most cost-effective to automate?
The best candidates are: high volume (happens many times per day/week), rule-based (clear if/then logic, not requiring human judgement), error-prone (errors are costly), and time-sensitive (delays matter). Classic examples: invoice processing, report generation, data migration between systems, customer onboarding document collection, and CRM data enrichment.
What is a good payback period for an automation investment?
For internal business tools, 6–18 months is a typical target. Under 12 months is considered excellent. Over 24 months requires strong strategic justification (compliance, scale, or staff morale). Use this calculator to test different build cost scenarios and find the maximum investment that achieves your target payback period.
Does automation require replacing existing software?
Not usually. Most automation integrates with existing systems via APIs, webhooks, or RPA (Robotic Process Automation) that operates on top of legacy software. A well-designed automation reads from your existing systems, applies logic, and writes back — without replacing your CRM, ERP, or accounting software.
What ongoing costs should I budget for?
Monthly running costs include: hosting/compute (£20–£200/month for most automation), third-party API fees (if the automation calls external services), and monitoring/maintenance (1–2 hours/month average for well-built automations). The annual running cost field in this calculator should include all of these.
Business automation

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